Hey Lancaster, notice anything different about our branding?
With the help of the talented artist Scott Reifsnyder, we are proud to present our new logo design! Scotty is not only a true blue old friend but a seasoned artist and educator and is currently an illustration and design instructor at the University of Pennsylvania. Who better to tackle to the design than him?
Here is a photo of us around the table talking about design ideas back in the early winter months of 2017.
The new logo is our branding stamp on our updated site and will represent us in our new location. The whole team met many times trying to decide on what would look modern and fresh, convey what we were moving towards and yet give us a connection to our original logo. You’ll notice that the design has strong ties to the gear and film reel concepts but also includes a really sharp and stylized “Z”, a custom font andunique texture that portrays that vintage-modern look that Zoetropolis has always been known for.
You can see our new logo on all our social media platforms and on our fresh new T-shirts printed by Lancaster Print House who did a wonderful job and printed our first round of shirts in the blink of an eye.
Keep your eyes out for the distillery branding coming soon that has also been designed by Scott. It’s incredibly creative and fun and again mirrors the mood and energy of our company.
A big huge thanks to Scott for all of his support and efforts and for being our favorite designer in Lancaster! You can see more of his work here. Go check it out! It’s so much fun to peek around his site.
Until next time!